Last night I went to check out Kanye West’s projection project at the Eastern State Penitentiary in Philadelphia. It’s a historical, gothic style prison that’s 184 years old and hasn’t held prisoners since the 1960’s.
When I arrived there were already 100 or so people lingering around the entrance of the prison, just looking up at a blank wall. Everyone had an idea of what was going to happen but didn’t really have a clue of how it would happen.
Next thing you know, a black van with NY license plates rolled up out of nowhere. I’m sure their plan was to open the door, turn on the projector, let Kanye’s projected face do its thing then leave. Things didn’t exactly go as plan, though.
The van door got stuck and wouldn’t open. The people running the show tried their hardest to get the door open but it just wouldn’t open. As time went on, the crowd grew larger around the van, blocking Fairmount Ave. Cars either took a detour or inched their way through the crowd.
10 minutes went by and they finally got the door open with a little help from crowd members. Everyone cheered when that happened(see second photo above) and finally, we all got to see Kanye West’s projected face perform “New Slaves” on the side of the Eastern State Penitentiary. - Philadelphia, PA - 05/24/2013
I’m not a fan, but this is a great marketing campaign.
….from about twenty years ago!